top of page

The Pickle Stick | Branding • Photography • Web Design

Creating a travel-inspired brand with an art deco flare

PickleStick-Lifestyle-Gates-Courts-May-2024-5.webp

Client

The Pickle Stick | thepicklestick.com

Logo Design
Brand Identity
Packaging Design
Web Design & Development
Photography

Video

Project Scope

A bold brand with assets that can easily be used across digital, print, animations, and more.

Impact

Uptown & Humboldt is a Denver, Colorado based restaurant and award-winning food truck (the BEST in Denver, according to Westword) that weaves a passion for travel into their menu items. Pulling from countries like Berlin, Greece, and chef Gio Diaz’s home, Puerto Rico, they’ve grown to become a recognizably unique eatery in the city.

Their pandemic-born food truck was monochromatic green and had no logo. They came to us to develop an art deco inspired brand that amplified their love for travel and highlighted the quality of their food.

Jungl-Pickle-Stick-Banner-2.webp
PickleStick-Lifestyle-Gates-Courts-May-2024-7.webp
TPS-Custom-Logo-Design-2.webp

A Taste of Our Travels

Our relationship with Uptown & Humboldt has expanded beyond just Denver. We’ve travelled with Chef Gio Diaz to Italy, Spain, Albania, and Greece to name a few, and met incredible people along the way.

In Bari, Italy, Gio’s background in fashion was on display as we walked the streets and met locals to model the merch we designed with him.

bottom of page