Uptown & Humboldt | Branding • Web Design • More
Creating a travel-inspired brand with an art deco flare

Client
Uptown & Humboldt | uptownhumboldt.com
Logo Design
Brand Identity
Print Design Assets
Food Truck Wrapping
Custom Website
Food Photography
Project Scope
A bold brand with assets that can easily be used across digital, print, animations, and more.
Impact
Uptown & Humboldt is a Denver, Colorado based restaurant and award-winning food truck (the BEST in Denver, according to Westword) that weaves a passion for travel into their menu items. Pulling from countries like Berlin, Greece, and chef Gio Diaz’s home, Puerto Rico, they’ve grown to become a recognizably unique eatery in the city.
Their pandemic-born food truck was monochromatic green and had no logo. They came to us to develop an art deco inspired brand that amplified their love for travel and highlighted the quality of their food.










A Taste of Our Travels
Our relationship with Uptown & Humboldt has expanded beyond just Denver. We’ve travelled with Chef Gio Diaz to Italy, Spain, Albania, and Greece to name a few, and met incredible people along the way.
In Bari, Italy, Gio’s background in fashion was on display as we walked the streets and met locals to model the merch we designed with him.





